Privacy Policy

Morrison Trading Ltd ("we", "us", "our") operates Roxy Fox (roxyfox.co.uk). We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains what data we collect, why we collect it, and how we use it.

1. Who We Are

Data Controller: Morrison Trading Ltd
Address: Unit 1, Structure House, Gayton Road, Eastcote, NN12 8NG
Email: info@roxyfox.co.uk
VAT: 476617652

2. What Data We Collect

We may collect and process the following personal data:

Account information: name, email address, password (encrypted), date of birth (to verify you are 18+)
Order information: billing address, delivery address, order history, payment method (we do not store full card details)
Contact information: messages you send us via email or contact forms
Technical data: IP address, browser type, pages visited, time spent on site (via cookies)
Marketing preferences: whether you have opted in to receive our newsletter

3. How We Use Your Data

We use your personal data to:

Process and fulfil your orders and send order confirmations
Manage your account
Respond to your enquiries and provide customer support
Send you marketing emails if you have opted in (you can unsubscribe at any time)
Improve our website and personalise your experience
Comply with our legal obligations

4. Legal Basis for Processing

Contract: to process your orders and manage your account
Legitimate interests: to improve our services and prevent fraud
Consent: for marketing emails and non-essential cookies
Legal obligation: to comply with tax, accounting and other legal requirements

5. Cookies

We use cookies to make our website work correctly and to understand how visitors use it. Essential cookies are required for the site to function. Optional analytics and marketing cookies are only used if you give your consent via our cookie banner. You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site.

6. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties who help us operate our business, including:

Payment processors (to handle transactions securely)
Delivery and courier services (to fulfil your order)
Email service providers (to send order confirmations and newsletters)

All third parties are contractually required to keep your data secure and only use it for the specified purpose.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Order records are kept for 7 years for accounting purposes. You may request deletion of your account at any time, subject to our legal obligations.

8. Your Rights

Under UK GDPR you have the right to:

Access the personal data we hold about you
Rectify inaccurate data
Erase your data ("right to be forgotten")
Restrict or object to processing
Data portability — receive your data in a structured, machine-readable format
Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at info@roxyfox.co.uk. We will respond within 30 days. If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. All data is transmitted over encrypted HTTPS connections.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page. This policy was last updated in March 2026.